New Online Media Business Models
Keywords:
Online media, New business models, Online news, Digital content, Pay modelsAbstract
This study focuses on identifying the new business models in online media. Documentary analysis of practices for introducing new business models from web-based media has been carried out. Web sites of global media brands and research centers have been observed. The new business models are grouped into five groups in terms of access, content, audience, external organizations, technologies. Each affiliation group lists all the registered 22 current business models of the online media.References
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J Magretta (2002). Why business models matter. Harvard Business Review, 80(5), 86--92. URL: http://www.matizyasociados.com/wp-content/uploads/2014/02/Why-Business-Models-Matter-Magretta.pdf
DAL Levy, RK Nielsen (2010). The changing business of journalism and its implications for democracy. URL: http://bruegge.net/wp-content/uploads/2020/02/Esser_Brueggemann_The-strategic-crisis-of-German-newspapers_2010.pdf
R Amit, C Zott - MIT Sloan management review, 2012 (2012). Creating value through business model innovation. Sloan Management Review, 53(3), 41--49. URL: https://sloanreview.mit.edu/article/creating-value-through-business-model-innovation/
A Cornia, A Sehl, R Neilsen (2016). Private sector media and digital news. {{Reuters Institute}}. URL: https://ora.ox.ac.uk/objects/uuid:b38e3035-211a-4ada-b3e1-c5cf485bbeb6
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Copyright (c) 2018 Stella Angova, Ivan Valchanov (Author)
This work is licensed under a Creative Commons Attribution 4.0 International License.
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