Възходът на дигиталните платформи – ефекти върху конкуренцията

Вера Пиримова; Иванина Манчева

Автори

доц. д-р Вера Пиримова катедра "Икономикс", Общоикономически факултет, УНСС Автор
Иванина Манчева, докторант катедра "Икономикс", Общоикономически факултет, УНСС Автор

Ключови думи :

Онлайн платформи, Мрежови ефекти, Дигитизация, Пазарно влияние

D40, D47, L11, L12, L15, L40, L51

Абстракт

Изследването е теоретичен анализ, концентриран върху многостранните пазари (платформи) като специфична форма на конкуренцията в дигитален контекст. Описваме детерминантите на възхода на платформите и техния ефект върху конкуренцията. Усилени от дигитализацията, мрежовите ефекти, икономиите от мащаба, високите невъзстановими разходи и разходи за превключване водят до зависимост (lock-in). Това променя природата на конкуренцията, както и някои ключови характеристики на създаването на стойност на традиционните пазари на стоки и услуги. Целта е да се опишат предизвикателствата, които платформите създават и те да се разгледат от гледна точка на възможните регулаторни решения.

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