Innovation Strategy as a New Product Success Factor

Authors

  • Senior Assist. Prof. Krassimir Marinov, PhD Student Department of Marketing and Strategic Planning, Faculty of Management and Administration, UNWE Author

Abstract

The study discusses the nature and contents of firm’s new products strategy. First peculiarities of the innovation strategy are systematized as a system of product innovation most important decisions. Approaches to its definition, used in previous research, are presented. Suggestion and reasons are given for a new definition of innovation strategy.Focus of the study is contents of the innovation strategy. Each element of the new product strategy is characterized in detail as well as interrelationships between elements. It is argued that elements of this strategy are: goals concerning new products, strategic areas of product innovation, peculiarities of new products in each strategic area, portfolio of new product projects, and innovation budget of the firm.

References

RG Cooper - Research-Technology Management, 2000 (2000). Product innovation and technology strategy. Research Technology. URL: https://www.tandfonline.com/doi/pdf/10.1080/08956308.2000.11671329

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Published

2005-12-05

Issue

No. 2 (2005)

Section

Articles

License

Copyright (c) 2005 Krassimir Marinov (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright to their works.

All publications are distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) license.

How to Cite

Marinov, K. (2005). Innovation Strategy as a New Product Success Factor. Research Papers, 2, 185-216. https://bjiep.e-dnrs.org/index.php/rp/article/view/5805