Barriers to Online Shopping

Authors

  • Assoc. Prof. Dr Michal Stojanov Department of Economics and Magement of Commerce and Services, Faculty of Economics, University of Economics – Varna Author https://orcid.org/0000-0002-7091-1761 (unauthenticated)
  • Chief Assist. Prof. Dr Desislava Grozdeva Department of Economics and Magement of Commerce and Services, Faculty of Economics, University of Economics – Varna Author

DOI:

https://doi.org/https://doi.org/10.37075/RP.2023.2.05

Keywords:

Information society, E-commerce, Information and communication technologies, Online shopping
L81, L86

Abstract

The EU's Digital Single Market Strategy relies on policies to increase opportunities and uniform rules for a seamless and guaranteed through transparent and equal conditions for all market participants for the free exchange of products and the movement of goods, people, services, capital and data. This is applicable regardless of whether the product exchange takes place in a real (physical) or digital environment. The migration to online sales is fraught with problems and barriers. Their study and understanding the genesis of their possible origin allows formulating alternative solutions for their possible overcoming. The paper reviews the data systematized by Eurostat by individual member states for reasons why individuals do not shop on the Internet and analyzes various dimensions of their manifestation and a possible solution.

References

M Stojanov - Trakia Journal of Sciences, 2019 (2019). Problems and reasons that make shopping over the internet difficult. Trakia Journal of Sciences, 17(1), 683-688. URL: https://www.researchgate.net/profile/Michal-Stojanov-2/publication/349042900_Problems_and_reasons_that_make_shopping_over_the_internet_difficult/links/601c4f63299bf1cc26a2da30/Problems-and-reasons-that-make-shopping-over-the-internet-difficult.pdf

Published

2023-06-02

Issue

Section

Articles

How to Cite

Stojanov, M., & Grozdeva, D. (2023). Barriers to Online Shopping. Research Papers, 2, 65-77. https://doi.org/https://doi.org/10.37075/RP.2023.2.05