Дигитализация и производителност на ритейл сектора в България

Виолета Димитрова

Authors

Assoc. Prof. Dr Violeta Dimitrova Department of Economics and Magement of Commerce and Services, Faculty of Economics, University of Economics – Varna Author

Keywords:

Retailing, Productivity, Digitization, Gross margin

L81, M21

Abstract

The widespread penetration of digitalization changes the nature of exchange between market agents and has a direct impact on the forms of trade, including retail. The aim of this study is to examine the productivity of retail trade in the context of digitalization based on a brief theoretical analysis and the example of empirical data from the retail sector in Bulgaria for the period 2008 – 2019 or between the two economic crises. A descriptive analysis was used. Productivity is presented as the ratio of gross value added, volume of sales and gross income per employee.

References

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Kowalkiewicz, Marek (2020). Retail 5.0: Check-out the future. DOI: https://eprints.qut.edu.au/110377/

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