Културната дипломация в ерата на глобалните комуникации: примерът на Евровизия

Елена Розберг

doi:https://doi.org/10.37075/RP.2025.4.10

Автори

Елена Розберг, докторант катедра "Международни отношения", Факултет "Международна икономика и политика", УНСС Автор https://orcid.org/0009-0007-6220-3072 (неудостоверен)

DOI :

https://doi.org/https://doi.org/10.37075/RP.2025.4.10

Ключови думи :

Евровизия, Културна дипломация, Глобализация, Цифровизация, Дипломатически актьори

Z10, F50, M31, D74, O57

Абстракт

В статията се разглеждат новите подходи в публичната и културната дипломация, с акцент върху тяхната еволюция в контекста на глобализацията, дигитализацията и влиянието на социалните медии. Основната цел е да се изследва как Конкурсът за песен на Евровизия функционира като платформа за съвременна културна дипломация, в която се апробират нови дипломатически практики в глобализиран медиен и геополитически контекст. Статията анализира Евровизия като инструмент за комуникация на политически послания и изграждане на национален имидж, с примери за използването ѝ като арена за геополитически послания и влияние на социалните медии върху дипломатическите стратегии.

Литература (библиография)

Ahrendt, R. and Ferraguto, M. and Mahiet, D. (2014). Music and diplomacy from the early modern era to the present. Palgrave Macmillan. DOI: https://doi.org/10.1057/9781137463272

Baker, C. and Atkinson, D. and Grabher, B. and Howcroft, M. (2024). Soft Power, Cultural Relations and Conflict through Eurovision and Other Mega-events: A Literature Review. British Council. URL: https://eprints.gla.ac.uk/317383/

Bjola, C. and Holmes, M. (2015). Digital Diplomacy: Theory and Practice. Routledge. ISBN: 9781317550198

Jessica Carniel (2016). Welcome to Eurostralia: the strategic diversity of Australia at the Eurovision Song Contest. Continuum, 31(1), 13-23. DOI: https://doi.org/10.1080/10304312.2016.1262089

Carniel, J (2019). Nation branding, cultural relations and cultural diplomacy at Eurovision: Between Australia and Europe. Fricker, K. & Gluhovic, M. (Eds.), Eurovisions: Identity and the international politics of the Eurovision Song Contest since 1956, pp. 151-173.

Carniel, J. (2024). Towards a theory of participatory diplomacy via the Eurovision Song Contest. DOI: https://doi.org/10.1177/01634437231224080

Cooper, A. F (2015). Celebrity Diplomacy. Routledge. DOI: https://doi.org/10.4324/9781315635668

Cummings, M. C. (2003). Cultural Diplomacy and the United States Government: A Survey. Center for arts and culture (Cultural democracy research series). URL: https://books.google.bg/books/about/Cultural_Diplomacy_and_the_United_States.html?id=IdWloAEACAAJ&redir_esc=y

DeNora, T. (2000). Music in Everyday Life. Cambridge: Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511489433

DeNora, T. (2003). After Adorno: Rethinking Music Sociology. Cambridge: Cambridge University Press. DOI: https://doi.org/10.1017/CBO9780511489426

NA NA (2022). The Eurovision Song Contest as a cultural phenomenon: from concert halls to the halls of academia. The Eurovision Song Contest as a cultural phenomenon: from concert halls to the halls of academia (Ed. Dubin, A. and Vuletic, D. and Obregón, A). DOI: https://doi.org/10.4324/9781003188933

Dunkel, M. and Nitzsche, S. A. (2018). Popular Music and Public Diplomacy: Transnational and Transdisciplinary Perspectives. Bielefeld: Transcript Publishing. URL: https://www.amazon.com/Popular-Music-Public-Diplomacy-Transdisciplinary/dp/3837643581

Garofalo, R (1992). Rockin' the boat : mass music and mass movements. Boston, MA: South End Press. URL: http://archive.org/details/rockinboatmassmu00garof

Grincheva, N (2023). The past and future of cultural diplomacy. International Journal of Cultural Policy, 30(2), 172-191. DOI: https://doi.org/10.1080/10286632.2023.2183949

Kiel, C (2020). Chicken dance (off): competing cultural diplomacy in the 2019 Eurovision Song Contest. International Journal of Cultural Policy, 26(7), 973-987. DOI: https://doi.org/10.1080/10286632.2020.1776269

Laurence, F. and Urbain, O. (2011). Music and Solidarity: Questions of Universality, Consciousness, and Connection. New Brunswick, NJ: Routledge. ISBN: 9781351504218

Jan Melissen (2005). The New Public Diplomacy: Between Theory and Practice. The new public diplomacy: Soft power in international relations, pp. 3-27. DOI: https://doi.org/10.1057/9780230554931_1

Melissen, J. (2011). Beyond the new public diplomacy. Clingendael Institute (Clingendael Paper No. 3). URL: https://www.clingendael.org/sites/default/files/pdfs/20111014_cdsp_paper_jmelissen.pdf

A Anton and R Moise (2021). The citizen diplomats and their pathway to diplomatic power. Sebastiao, P. & Spinola de Carvalho, S. (eds.), Diplomacy, organisations and citizens, pp. 219-254. DOI: https://doi.org/10.1007/978-3-030-81877-7_13

Nye, J. S. (2004). Soft Power: The Means To Success In World Politics. PublicAffairs. ISBN: 9781586482251

Valerii Panasiuk and Ihor Borko and Taisiia Khvostova and Andrii Maslov-Lysychkin and Anastasiia Yermukanova (2022). Music as a Communication Factor in Foreign Policy. Studies in Media and Communication, 10(3), 160-167. DOI: https://doi.org/10.11114/smc.v10i3.5847

Pruitt, D. G. and Carnevale, P. J. (1993). Negotiation in social conflict. Belmont, CA, US: Thomson Brooks/Cole Publishing Co (Negotiation in social conflict). URL: https://psycnet.apa.org/record/1994-97147-000

Raykoff, I. and Tobin, R. D. (2007). A Song for Europe: Popular Music and Politics in the Eurovision Song Contest. Ashgate Publishing, Ltd.. URL: https://books.google.bg/books/about/A_Song_for_Europe.html?id=Eq7nilnv93cC&redir_esc=y

Roland Robertson (1995). Glocalization: Time-Space and Homogeneity-Heterogeneity. Global modernities (Ed. Featherstone, M. and Lash, S. and Robertson, R.), pp. 25-44. DOI: https://doi.org/10.4135/9781446250563.n2

Said, E. W. and Barenboim, D. (2004). Parallels and Paradoxes: Explorations in Music and Society. Knopf Doubleday Publishing Group. URL: https://books.google.tt/books/about/Parallels_and_Paradoxes.html?id=LUGJCfDS_ZcC

Schneider, C. P (2006). Cultural diplomacy: Hard to define, but you'd know it if you saw it. The Brown Journal of World Affairs, 13(1), 191-203. URL: https://bjwa.brown.edu/13-1/cultural-diplomacy-hard-to-define-but-youd-know-it-if-you-saw-it/

Paul Sharp (2001). Making sense of citizen diplomats: The people of Duluth, Minnesota, as international actors. International Studies Perspectives, 2(2), 131-150. DOI: https://doi.org/10.1111/1528-3577.00045

Snow, N (2020). Public diplomacy. Oxford Research Encyclopedia of International Studies. DOI: https://doi.org/10.1093/acrefore/9780190846626.013.518

Street, J (2024). Do celebrities make policy?. The Political Quarterly, 95(4), 672-678. DOI: https://doi.org/10.1111/1467-923X.13446

Vuletic, D (2018). Public diplomacy and decision-making in the Eurovision Song Contest. Dunkel, M. & Nitzsche, S. (eds.), Popular music and public diplomacy: Transnational and transdisciplinary perspectives, pp. 301-314. DOI: https://doi.org/10.1515/9783839443583-016

Welslau, L. M. and Selck, T. J. (2024). Geopolitics in the ESC: Comparing Russia’s and Ukraine’s use of cultural diplomacy in the Eurovision Song Contest. New Perspectives, 32(1), 5-29. DOI: https://doi.org/10.1177/2336825X231222000

Mark Wheeler (2011). Celebrity diplomacy: United Nations’ Goodwill Ambassadors and Messengers of Peace. Celebrity Studies, 2(1), 6-18. DOI: https://doi.org/10.1080/19392397.2011.543267

Wiseman, G (2013). Diplomacy in a globalizing world : theories and practices. New York: Oxford University Press. URL: http://archive.org/details/diplomacyingloba0000unse

Yun, S. and Toth, E. L. (2009). Future Sociological Public Diplomacy and the Role of Public Relations: Evolution of Public Diplomacy. American Behavioral Scientist, 53(4), 493-503. DOI: https://doi.org/10.1177/0002764209347626

Zahavi, H. and Ariely, G. (2024). The Eurovision song contest and the potential of unintended events and public diplomacy: how exposure to an international mega-event shapes external views of the EU. Journal of Contemporary European Studies, 32(4), 1148-1160. DOI: https://doi.org/10.1080/14782804.2024.2324289